Run every property like you're standing in the lobby
See every hotel you own in one view. PR1SM connects your PMS, payroll, accounting and reviews into one intelligence layer. Book a 15-minute discovery call.
PR1SM.AI turns the systems you already use — PMS, payroll, reviews, P&L — into one intelligence layer for multi-property hotel owners. Ask a question in plain English and get the answer across every hotel you own. No new software to rip out, and no IT project.
Multi-property owners run blind more than they admit. Data lives in silos: the PMS says one thing, payroll another, and accounting a third, and nobody reconciles them until month-end. Problems arrive from guests, because a housekeeping miss becomes a two-star review before it ever becomes a report. Labor is the biggest cost and the blurriest number, with overtime creep and uneven staffing hidden in plain sight.
What changes with PR1SM: see every property every morning on your phone with occupancy, revenue, labor and complaints across the portfolio. Know who is performing with employee and property rankings. Catch problems before guests do with management alerts. Answer any question in seconds. Protect your reputation with AI-drafted Google review replies. Give each role exactly what it needs, from owner to GM to housekeeping.
Hotel use cases include the Monday morning owner review, housekeeping accountability, complaint-to-resolution tracking, labor and payroll intelligence connected to ADP or Paychex, a review response engine, and smart supplies and ordering as an expansion module.
How it works: connect PR1SM to the systems you already run, unify your portfolio data into one clean intelligence layer, ask and act through dashboards and plain-language questions, then expand with more modules as value proves out. Your data stays yours, no guest payment data is ever stored, access is role-based, and PR1SM complements your existing PMS and accounting stack. PR1SM.AI is a division of PRI Global, serving enterprise clients since 1997.
Explore PR1SM
- PR1SM — AI That Turns Your Business Data Into Decisions — PR1SM sits on top of your existing systems and unifies them with AI — ask anything by voice or text and get secure answers from live data in seconds.
- How PR1SM Works — Connect Your Systems, Ask Anything — See how PR1SM connects to the systems you already use, unifies your data with AI, and answers questions in seconds. Live in days — no rip-and-replace.
- Turn Business Conversations Into Intelligence — PR1SM — In a 15–30 minute conversation, PR1SM.AI learns how your business operates, maps your existing systems, and builds a blueprint for operational intelligence.
- The PR1SM Platform — One AI Layer Across All Your Systems — Explore the PR1SM platform: conversational AI, dashboards, automations, and insights across your existing tools. Start with insights, scale with intelligence.
- PR1SM Use Cases — AI Answers for Operations, Finance & Projects — Real ways teams use PR1SM: spot at-risk projects, track budgets and spend, automate reports, and get instant answers from live operational data.
- AI Use Cases by Role — Executives, Finance, Operations | PR1SM — How executives, finance leaders, operations managers, and project teams use PR1SM to get instant answers from the systems they already run.
- AI Use Cases by Outcome — Cut Costs, Reduce Risk | PR1SM — Pick the outcome you need — lower costs, fewer surprises, faster reporting — and see how PR1SM delivers it from your existing business data.
- Results That Matter — Measurable ROI From PR1SM — The measurable impact of unified operational intelligence: faster decisions, recovered budget, and hours saved every week. See the results PR1SM delivers.
- Security & Trust — Enterprise-Grade Data Protection | PR1SM — How PR1SM keeps your business data secure: enterprise-grade encryption, role-based access, and compliance built in. Your data stays yours.
- PR1SM Pricing — Plans That Start Small and Scale With You — Four plans from $995/mo. PR1SM.AI sits on top of your existing applications — talk to your data, create dashboards, and share operational intelligence instantly.
- What Is Disconnected Data Costing You? — PR1SM ROI Calculator — Estimate hours lost to disconnected systems, manual reporting, and slow answers. See annual savings, decision speed, and ROI with PR1SM.AI.
- Customer Testimonials — What Leaders Say About PR1SM — Hear from executives and operators using PR1SM to turn scattered systems into instant answers. Real stories, real results.
- Team & Leadership — The People Behind PR1SM | PRI Global — Meet the team behind PR1SM.AI — built by PRI Global with 29+ years in enterprise technology, data, and AI.
- About PR1SM — The AI Platform by PRI Global — PR1SM.AI is the operational intelligence platform from PRI Global, built on 29+ years of enterprise technology experience. Learn who we are and why we built it.
- Request a Demo — See PR1SM on Your Own Data — Book a personalized PR1SM demo. See your own use cases answered by AI on top of the systems you already run — and go live in days, not months.
- PR1SM for Luxury Home Builders — Margin & Job Intelligence — Connect BuildTools, QuickBooks, and Procore. See estimated vs. actual costs, change orders, and project risk in one operational view — without rip-and-replace.
- PR1SM for Roofing & Storm Restoration — Claims to Cash — Unify AccuLynx, QuickBooks, and field data. Track leads, insurance claims, production backlog, job profitability, and collections in one place.
- PR1SM for Multi-Property Hospitality — Portfolio Intelligence — Ingest nightly hotel reports, spreadsheets, and email attachments. One executive view for occupancy, revenue, labor, and maintenance across every property.
- Industries We Focus On — PR1SM — PR1SM specializes in luxury home builders, roofing & storm restoration, and multi-property hospitality — explore each industry and view a sample dashboard.